No. 1(21) (2026): Integrated Communications

View No. 1(21) (2026): Integrated Communications

DOI: https://doi.org/10.28925/10.28925/2524-2652.2026.1

Published: 2026-05-30

Full Issue

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Media communications

Digital Diplomacy in Contemporary US Foreign Policy Activity

Olga Hutsol, Yuliia Sedliar

8-16
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Discrediting Clichés in Russian Media Discourse: Historical Continuity and Contemporary Practices

Yuriy Kolisnyk

17-26
- PDF (Українська)
The Algorithmization of Public Communication in Platform Environments: Challenges to Democratic Processes

Serhii Konoplytskyi

27-33
- PDF (Українська)
Communication Dimension of Digital Business Transformation: Comparative Analysis of Ukrainian and International Cases

Danylo Kriukov

34-42
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The Concept of Decolonization in Modern Foreign Scientific Discourse

Yevhen Lukianov

43-48
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Demolition of Ivan Pavlov Monuments in Kyiv: Factors of Public (In)Visibility of Events in Media Coverage

Illia Afanasiev, Oleksandra Ivon, Veronika Kalinovska, Liliia Romanko

49-55
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Media Prosumerism as a Phenomenon and Information Product Production Technology

Tetiana Polishchuk

56-62
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Philosophical Theories as a Methodological Basis for the Development and Implementation of Digital Cognitive Technologies in the Media

Oleg Semeniuk, Yana Fruktova, Serhii Fruktov

63-73
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Theory and practice of journalism

The Phenomenon of Ukrainian Wartime Humour in Digital Media: Cognitive Mechanisms, Strategic Narratives, and Gender Representations (2022–2024)

Mariia Zubarieva, Serhii Shturkhetskyi, Andrii Yurychko

74-80
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Informational and Entertainment Functions of Ukrainian Television Channels During the Full-Scale War

Mariana Kitsa

81-87
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Data Visualization in Ukrainian Media: Typical Errors and Communicative Implications

Anna Lichenko

88-97
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Crisis Journalism in Regional Media as a Factor in Forming the Local Information Environment

Olga Mitchuk

98-103
- PDF (Українська)
The Hero as an “Agent of Change” in Video Storytelling for Solutions Journalism: Selection Criteria, Ethics, and Visual Representation Strategies

Arsen Podosyan

104-109
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Cultural and Artistic Content on Ukrainian Television: Trends, Challenges and Development Prospects

Svitlana Porozhna

110-119
- PDF (Українська)
Field Methods and Expert Engagement in Science Journalism (Antarctic Case Study)

Markiyan Prokhasko

120-126
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Social Functions and Communication Potential of Radio Journalism in the Information Space

Valentyna Pohorielova

127-131
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Genre-Stylistic Features of the Student Press of the Sovietization Era (Based on Materials from the Newspaper «Rekonstruktor», 1929–1930)

Denys Ruden, Svitlana Kharchenko

132-141
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Advertising and public relation

Audio Platform Advertising Strategies with Consideration of Global Inclusivity Practices and Ukrainian Realities

Olha Antonova, Yulia Soloviova, Ivan Podkhaliuzin

142-148
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Brand Voice Management in the Era of Large Language Models

Serhii Kanishchev

149-159
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Training Management Professionals for the Promotion Sector: Insights from Educational Practices

Iryna Kuznietsova, Taisiia Bielofastova, Tetiana Uzhanska

160-165
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The Role of Visual Language in Social Advertising: New Trends in the Era of Transformations

Olga Leleka

166-171
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Practice of Using Ukrainian Ornament in Ukrainian Brand Identity (On the Materials of 2025)

Olha Orlenko

172-177
- PDF (Українська)
Innovative Types of Holographic Fans in Augmented or Mixed Reality in Brand Communications

Yuliia Shchehelska

178-183
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Transformation of Content Under the Influence of Native Advertising in Ukrainian Online Media

Yevhen Seliukh

184-190
- PDF (Українська)
Assessing the Effectiveness of Public Relations as Part of Organizational Information Activities in Trust Building

Andrii Sinko

191-195
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Publishing and editing

History and Presentation of Ukrainian-Baltic (Latvian and Lithuanian) Literary and Publication-Publishing Relations

Natalia Azhogina

196-209
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Modern Trends in the Development of Global Book Publishing: by Edition Format

Viktor Shpak, Oksana Baliun

210-219
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Layout and Typesetting of Advertising Materials as The First Step to Establishing Communication With Readers

Nina Vernyhora, Svitlana Vernyhora

220-225
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Brand Сommunication of the Independent Bookstore in Wartime: The Case of «Sens»

Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Kateryna Аvramenko, Yulia Hashenko

226-236
- PDF (Українська)
Publishing House “Zakhidnia Ukraina” (“Western Ukraine”) in Documents of the Central State Archive-Museum of Literature and Art of Ukraine

Nadiya Podolyaka

237-243
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Медіаосвіта

Educational Image-Building Centre as an Educational and Image-Building Platform of the Educational and Scientific Institute of Journalism

Nadiia Bilan, Olha Bohovin, Yuliia Shafarenko

244-256
- PDF (Українська)
Artificial Intelligence in the Visual Communications of Charity and Volunteer Campaigns During the War

Vladyslav Vlasov

257-263
- PDF (Українська)