Image-Created Media Instruments in the State Image Formation

  • Veronika Chekalyk Taras Shevchenko National University of Kyiv
Keywords: state image, communication, press, diplomacy, policy, audience

Abstract

The article represents the following aspects: the main principles of national mass media activity, the methods of image creation of a state, the analyses of interrelation in image creation of a state and mass media. This scientific study intends to provide professional analysis of the article’s author as an image-maker as well as assessmentfeedback from the point of view of a media psychological readiness to accept a public persona offered by image-makers. This text proposes the several methods how to create image and how to define the terms. The author treats a state image as an internal and external image of a country, which is formed and fixed in mass consciousness of citizens under influence of mass media, distinguished by men and economical, political, ecological as well as others factors. This article is devoted to the study of state image of Ukraine; press about the state image; integrity and incompatibility perception of information materials of Ukraine by the world society. The image, shown in press, is made by image carrier and information audience.

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Author Biography

Veronika Chekalyk, Taras Shevchenko National University of Kyiv

Candidate of Sciences in Social Communications, Associate Professor

References

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Published
2016-12-22
How to Cite
Chekalyk, V. (2016). Image-Created Media Instruments in the State Image Formation. Integrated Communications, (2), 37-42. https://doi.org/10.28925/2524-2644.2016.2.6
Section
Advertising and public relation