Teaching the vocational subjects in English at the Ukrainian higher education institutions: educational experiment or today’s challenge
Abstract
The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Social advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such a direction of students’ teaching are represented.
The issues about urgency of using English in the educational field have been discussed for a long time. The most common requirement for the teaching staff of higher education institutions is to speak English (at least B2) and to set up the language courses at the universities in order to improve the skills of university lecturers. However, the choice of methodology for teaching professional disciplines in English remains one of the most controversial issues.
Almost all specialists who work on the theme of combining the linguistic disciplines with profile ones in non-philological specialties argue that such experience gives only positive results. However, the mechanism of application of innovation requires careful preparation, taking into account the peculiarities of each specialty. This is the relevance of the proposed article.
In this scientific work, we offer a successful solution to this issue based on the experience of teaching English at the Department of Advertising and Public Relations of the Humanitarian Institute (Institute of Journalism) of the Borys Grinchenko Kyiv University.
The objective of the study is to analyze the experience of teaching professional disciplines in English at the Department of Advertising and Public Relations of the Humanitarian Institute (Institute of Journalism) of the Borys Grinchenko Kyiv University and to assess its effectiveness.
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References
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