Викладання фахових дисциплін англійською мовою в українському ВНЗ: освітній експеримент чи вимога сьогодення
Анотація
Публікація присвячена досвіду викладання англійською мовою профільних дисциплін «Копірайтинг у рекламі», «Копірайтинг у PR», «Соціальна реклама», «Теорія масової інформації», «Комунікаційні стратегії» кафедри реклами і зв’язків з громадськістю Гуманітарного інституту Київського університету імені Бориса Грінченка. Представлені мета, результати та перспективи розвитку такого напряму навчання студентів.
Завантаження
Посилання
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