FOREIGN DISCOURSE AS A TOOL OF STATE STRATEGIC COMMUNICATION: CONCEPTUAL FOUNDATION

Abstract

An in-depth analysis of international broadcasting as one of the primary instruments of state strategic communications in the context of global digitalization and information warfare is conducted in the article. International broadcasting is considered not only as a channel for conveying the official position of the state but also as an active mechanism for shaping the international information agenda, influencing public opinion, and promoting national interests. The study examines the impact of digital platforms, algorithmic systems, and social networks on the transformation of international broadcasting strategies, emphasizing the features of content personalization and the importance of emotional responses in information campaigns.

The article highlights the phenomenon of information warfare, outlining the mechanisms of spreading fake news, manipulating public opinion, and employing strategies of propaganda and counter-propaganda under hybrid threat conditions. Case studies of the use of international broadcasting by states such as the United Kingdom, the United States, Qatar, Russia, and China are analyzed, focusing on their strategic media influence practices. Regional challenges in the field of information security are separately considered through the examples of Poland, Moldova, and Belarus.

The manuscript emphasizes the necessity of developing unified communicative narratives that align with both the internal information policy of the state and the expectations of international audiences. International broadcasting is defined as a fundamental instrument of soft power in building trust and mutual understanding on the international stage. The article underscores the importance of adapting international broadcasting strategies to the realities of the digital media ecosystem and the growing role of information security in state communication.