Event Analysis: a Component in Training of Modern PR Professionals
Abstract
The article aims at highlighting the peculiarities of event analysis and its use in training of future PR professionals. Theoretical approaches to the essential meaning of event analysis are summed up; the notion of “event analysis” is defined from the perspective of social communication theory. Also, the article represents the findings of survey of the students of “Advertizing and Public Relations” specialty (Institute of Journalism of Borys Grinchenko Kyiv Unversity), devoted to the role of event analysis in acquisition of professional competencies and skills within the discipline “Management of Anti-Crisis Communications”. The main results of the study are represented as a compiled list of advantages from the use of event analysis aimed at formation of special (professional) competencies of PR professionals, required for work in the crisis context. In particular, the event analysis helps in planning and implementation of effective crisis reactions at information and operational levels in emergencies or conflicts, effective post-crisis activities, preventing crises in the communicative aspect, in-depth learning of ethical standards by contemporary communicators.
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