PHRASEOLOGY WITH A NUMERICAL COMPONENT IN HEADLINES OF UKRAINIAN AND POLISH ELECTRONIC MEDIA
Abstract
Phraseological units are an integral part of the language, adding expressiveness, imagery, and stylistic expressiveness to texts. In the modern media space, there is an active use of phraseological constructions in the headlines of political, economic, social, and military materials, which makes their detailed analysis relevant.
The purpose of the study is to clarify the peculiarities of the functioning of phraseological constructions (piate koleso do voza (pol. piąte koło u wozu), na dva fronty (pol. na dwa fronty), and vstavyty svoi piat kopiiok (pol. wtrącać swoje trzy grosze) in the headlines of Ukrainian and Polish media. The main contexts of use of these phraseological units are identified, and their emotional colouring and discursive meaning are assessed. The functional features of headlines with phraseological units in political, economic, military, sports, and social contexts, as well as their impact on the perception of information by the audience, are investigated.
The research methodology is based on content analysis, discourse, and linguistic analysis. The corpus analysis was used to collect and systematize headlines with phraseological expressions, as well as methods of semantic and pragmatic analysis to determine the contextual meanings and functions of the studied expressions. It is shown that phraseological expressions perform not only an expressive but also a conceptual function in the media, reflecting public sentiment and rhetorical strategies of journalists.
The results of the study confirm that the phraseology piate koleso do voza is used as a metaphor for redundancy or an unnecessary phenomenon, which is especially common in political and economic headlines. The phraseology na dva fronty describes situations of double play, struggle, or contradictory strategies, in particular in military and political discourse. The phrase vstavyty svoi piat kopiiok and its Polish equivalent have an ironic connotation and indicate the inappropriateness of certain people's statements. In addition, it can acquire non-standard meanings in creative contexts, which indicates a high degree of language play and the expressive potential of phraseological units in the modern media space.
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