GAME TECHNOLOGIES IN GLOBAL MEDIA AS A TOOL FOR DESIGNING EXPERIENCES
Abstract
Given the constant growth of the gaming industry and its pervasive influence on various forms of media, understanding how gaming technologies are integrated into the global media space is gaining new meaning and relevance. The research focuses on the impact of these technologies on creating an immersive user experience on various media platforms.
Through an interdisciplinary approach that draws on such fields as media studies, game design, experience design, and user experience (UX) design, the proposed research provides an understanding of the mechanisms of integrating gaming technologies into media and reveals the consequences of such integration for audience engagement, game narrative construction and interactive storytelling, for a deeper understanding of the relationship between game technologies and media, and highlights their potential to shape and improve the ways of creating and consuming game media content in both local and global contexts. Using specific examples, the interaction between gaming technologies, media, and experience design in their use in global media is examined; best industry practices for using gaming technologies to create an immersive user experience in media are analyzed.
The use of the descriptive method, methods of information retrieval, systemic and structural analysis has resulted in the development of practical recommendations for media practitioners seeking to use the potential of gaming technologies in their activities.
So, bringing gaming technology to global media represents a paradigm shift in how stories are told, experiences are created, and audiences are engaged. Using interactive and immersive formats helps media creators redefine the boundaries of storytelling, foster a deeper connection with audiences, and drive innovation. As technology continues to evolve and audience expectations change, the integration of gaming technology into media will play an increasingly influential role in shaping the future of the media industry.
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