Technologies for Building Personal Brand in the Field of Graphic Design

Abstract

The design component has gained significant popularity in the advertising and PR services market in recent years, making it practically significant. To stand out among competitors, utilizing not only creativity but also an individual approach, and more importantly, creating a personal brand in this field, becomes necessary and relevant. Moreover, the use of modern technologies provides limitless opportunities for promoting one’s own brand. This article explores the effectiveness of methods for promoting the personal brand of a graphic designer by comparing selected media platforms; a comprehensive strategy for brand promotion is developed and implemented. Online presence on international platforms is a key element for attracting international clients. Participation in international initiatives, competitions, and exhibitions contributes to the expansion of the professional community. Optimizing websites for international search engines increases the chances of attracting new clients abroad. The use of various social networks allows designers to promote their brand and capture the audience’s attention. Attractive content marketing plays a crucial role in maintaining interest and interaction with the audience. Integrating artificial intelligence into the workflow automates processes and personalizes content. Understanding trends and consumer demands helps graphic designers position themselves in the global market. The target audience and its main characteristics are defined. Audience segmentation methods are engaged and comprehensively described based on various criteria, aimed at distinguishing consumer groups for individual influence and focusing on their needs. Media channels and promotion strategies are established, emphasizing the importance of the adaptability of the strategy, continuous monitoring, and strategy updates, considering changes in demand, consumer behavior, and technological advancements. The final choice of the website development platform allows for the formation of an effective structure and informational blocks. The use of printed products, such as business cards, proves to be highly effective for offline events and personal meetings. This method not only serves an advertising function but also works well for the image component in the future.