Development of practical ways of professional communication as a result of the work of the round table «Publishing: Challenges of Modernity»

Abstract

Abstract. At present times finding of formal and informal platforms for professional interaction and exchange of information between the scientific community, practitioners, higher education providers and educators is an important task for professional communication in the field of publishing. Free exchange of information, constructive professional discussion facilitates the exchange of experience in solving complex professional problems, improving the quality of education, the use of scientific achievements in the field of publishing. Purpose: To identify practical ways of professional communication as a result of the work of the roundtable «Publishing: Challenges of Modernity». The aim is to outline the practical ways of professional communication as a result of the roundtable; to find out the scientific and practical results of the roundtable work for each group of subjects of communication. The main task is to hear the professional queries of the publishing industry and take them into account when preparing students. The roundtable assumed that modern publishing houses require professionals who can provide effective communications to create a brand for the publisher, promote and promote novelties of booksellers, beginner authors and the like. Professional communication requires effective and efficient interaction with the scientific community. The roundtable became an effective channel of communication, precisely because it created the conditions for the exchange of information between scientists and practitioners, demonstrated a high commitment of experts in the scientific research including investigation and forecasting of the most sophisticated state of the publishing industry.