Specific features of creation of algorithmic system of managemant of information processes in social online network

  • Oleksandr Kurban Institute of JournalismBorys Grinchenko Kyiv University
Keywords: Internet technology, social networks, artificial intelligence, web 3.0, web 4.0

Abstract

In the article the problems of transformation of the modern information
processes that occur in online social networks, from the format web 3.0 to web 4.0 are revealed. The basis of the following format web 4.0, according to the opinion of profile researchers will be formed on the principles of automation of information processes management and artificial intelligence systems that have the basis of laws of swarm intelligence in fact (borrowed from animal world). The author believes that in the future these conceptual aspects should be adapted to key information processes of online network environment. The urgency of the work consists in the problem of creating the optimal options for
planning and implementation of information online network processes in the form of development, distribution or search of content, which is today the mainstream in the relevant branches of scientific knowledge and applied aspects of their implementation. They are of particular importance in the context of the processes of information confrontation of the present. Such decisions should be fundamentally flexible and formulated in accordance with the specific communication situation,
taking into account the specificities of the target groups, objects, subjects of the information processes and various circumstances which in a certain way can influence them, amplifying them or weakening them.

The objective of the article is to determine the key elements and directions of the application of online management systems and swarm (artificial) intelligence technologies in online communications. The latter are prototypes of web 4.0 processes that are already emerging in the modern social online networks.

The stated objective of the article provides for the definition of several relevant tasks, in particular: retrospective analysis of the issue under the study; generalization of available applied thematic developments; development of proposals for the study of the topic.

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Author Biography

Oleksandr Kurban, Institute of JournalismBorys Grinchenko Kyiv University

Candidate of Sciences on Social Communications, Associate Professor, Institute of Journalism Borys Grinchenko Kyiv University

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Published
2017-10-06
How to Cite
Kurban, O. (2017). Specific features of creation of algorithmic system of managemant of information processes in social online network. Integrated Communications, (3), 16-20. https://doi.org/10.28925/2524-2644.2017.3.2
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