COMMUNICATION FUNCTIONALITY OF TELEGRAM CHANNELS FOR ORGANIZING EDUCATIONAL EVENTS

  • Tetiana Bondarenko Bohdan Khmelnytskyy Cherkasy National University
Keywords: event, event technologies, Telegram channel, cloud messenger, communication functionality, media, social networks.

Abstract

The article is dedicated to researching the communication functionality of telegram channels, which should be used for organizing educational events. Attention is focused on the advantages of the cloud messenger and its threats, which are intensified against the background of PSYOP. The purpose of the study is to determine the technical aspects of the functioning of telegram channels and outline the principles of their content in organizing educational events. The analytical- synthetic method was used to determine the state of scientific treatment of the problem and outline the nature of the main terms. The method of synthesis and generalization optimized the theoretical presentation. The method of observation and analysis of information products was used to evaluate the content of the educational Telegram channel. The communication functionality of the Telegram channel is differentiated into two types: basic and additional. The tools that can be used when filling your Telegram channel, particularly on educational topics, are detailed within each. The following functionality of the messenger is detailed: basic (communication in Telegram chats; sending text, voice and video notifications; synchronization of content); additional (creating chatbots, closed or open groups and channels; blocking; automatic account deletion; registration of several accounts in Telegram; scheduled sending of messages; silent sending of messages; self-destruction of content; sorting of notifications by folders; search for videos and GIF files; pinning notifications at the top of the chat; disabling messages from the annoying subscriber; using hashtags). Telegram is a cross-platform cloud messenger with powerful, unique communication and information potential. It has quickly evolved from a platform for communication to a multiservice platform, where numerous resources are concentrated that allow the user to organize educational events and consume and produce information.

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Author Biography

Tetiana Bondarenko, Bohdan Khmelnytskyy Cherkasy National University

Candidate of Philological Sciences, Associate Professor, Bohdan Khmelnytskyy Cherkasy National University

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Published
2024-07-18
How to Cite
Bondarenko, T. (2024). COMMUNICATION FUNCTIONALITY OF TELEGRAM CHANNELS FOR ORGANIZING EDUCATIONAL EVENTS. Integrated Communications, (1 (17), 70-77. https://doi.org/10.28925/2524-2644.2024.178
Section
Advertising and public relation