Advertising and PR in the State Sphere: Methodological Aspects of Teaching
Abstract
The article deals with forming professional competencies among students who master the discipline of PR in public administration: understanding the specifics of communication with target audiences, the functions of public authorities, and forming a positive image of public administration through coverage of their activities. The main problems of teaching PR in public administration in higher education, related to the differences between the functioning of the public and commercial sectors, are presented.
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References
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