The Impact of a Full-Scale War in February - May 2022 on the Media Contentof the Most Famous Ukrainian Instagram Bloggers
Abstract
The work aims to determine the changes that occurred in the media content of the five most popular Ukrainian Instagram bloggers from February to May 2022. Using statistical and other data from open resources, as well as content analysis of several accounts on the social network Instagram, and the author characterises the state of the Ukrainian digital market and creates a selection of the five most popular Instagram bloggers according to the number of subscribers. A classification of the media content produced by these influencers during the full-scale war is proposed. The types, frequency, and tonality of media content on war and civil defense are determined. The main differences between the media content of each of these six bloggers are revealed. Information on the return of these five influencers to the digital advertising market has been worked out and systematised.
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References
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