AUDIOVISUAL CONTENT: RISK ISSUES OF THE MODERN MEDIA IMPACT
Abstract
The article explores audiovisual content in regulatory and legal framework, communicative, cultural, sociological and psychological contexts. General scientific methods such as analysis, synthesis and generalization have allowed us to distinguish a number of terms and to outline the general definition of audiovisual content. An inductive and systematic method was used to identify the risks of audiovisual content’s impact on information formats of traditional and new media. An interdisciplinary approach was used to investigate the problem of the legal regulation of audiovisual content and the complex mechanism of media impact – on the verge of communication, media culture, media psychology and media law.
The modern consumer of information is constantly affected by the media impact of audiovisual content, which is the most powerful because of its specific nature. Dynamic video is the basis of audiovisual content used in audiovisual media, multimedia and social media. The activities of journalists and video producers who violate the standards of information dissemination should be regulated at the legislative level of audiovisual media and services in Ukraine, taking into account world and European experience.
Research into the risks of media impact of audiovisual content on the mass consciousness and subconscious of information consumers is relevant because of the risk of manipulation in traditional and social media.
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