The influence of social networks on the formation of user preferences
Abstract
The article examines the phenomenon of the influence of social networks on the modern Ukrainian consumer, the level of trust to the information resource placed on communication platforms. The aim of the article was to outline the function of social networks as a communication platform, demonstrates the
real level of information impact in social networks on Ukrainians. The following aim based on such kind of resources: the analysis of scientific literature, the coexistence of existing points of view, questionnaires (to study the point of view of Ukrainians regarding the impact of social networks). Attention is paid to studying the functions of social networks from the point of view of expanding the spectrum of influence to the audience, the possibility of creating a page of leadership opinion (for example was used the «Facebook» which is very popular network in Ukraine). As a result, 1500 Ukrainians questionnaires were conducted during the survey, demonstrated the level of users’ trust in information resources. We have seen that this level is quite high and sometimes exceeds the trust of traditional media.
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References
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