Innovative management systems advertising and PR processes on the network Internet

Keywords: social online networks, Internet, SMM, PR, information processes, management processes.

Abstract

The main topic of the article is the research of information and communication technologies which are used in Internet with the purpose of advertising and PR technologies. It presents a promising trend of content use in the network space, which involves the use of web 3.0 technologies (automated management of information processes). The tools defined and characterized by the author are innovative and have a wide range of using for theoretical and methodological research as well as a practice. These technologies make possible reducing of material costs and improvement of the quality of work with content and acceleration of its distribution. The tools presented are of great importance for improving of such traditional marketing communications as advertising and PR. The systems characterized by the author are online services with wide access by Internet users for free and for a fee. Among the most popular services, today there are: SMM Box, RePublic, NovaPress Publisher, SMM Aero, Kuku. io, Publbox, Postmypost. These software products have a convenient interface and a simple navigation system, which makes them open even for inexperienced users.

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Author Biography

Oleksandr V. Kurban, Institute of Journalism of Borys Grinchenko Kyiv University (Kyiv, Ukraine)

Candidate of Sciences on Social Communications, Associate Professor of the Department of Advertising and Public Relations, Institute of Journalism of Borys Grinchenko Kyiv University (Kyiv, Ukraine)

References

SMMBOX, available at: https://smmbox.com/ (accessed: 3 April 2019).

RePublic – cервис умного авторепостинга, RePublic, available at: https://re-pub.me/welcome/ (accessed: 3 April 2019).

NovaPress Publisher, available at: https://novapress. com/ (accessed: 3 April 2019).

SMM Aero, available at: https://smmaero.ru/ (accessed: 3 April 2019).

Kuku.io, available at: https://kuku.io/ (accessed: 3 April 2019).

Publbox, available at: https://publbox.com/ (accessed: 3 April 2019). 7. Postmypost, available at: https://postmypost.ru/ (accessed: 3 April 2019).


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Downloads of PDF: 164
Published
2019-06-14
How to Cite
Kurban, O. V. (2019). Innovative management systems advertising and PR processes on the network Internet. Integrated Communications, (7), 33-37. https://doi.org/10.28925/2524-2644.2019.7.4
Section
Advertising and public relation