ASSESSMENT OF THE IMAGE OF UKRAINE IN THE EUROPEAN MEDIA AT THE BEGINNING OF THE FULL-SCALE AGGRESSION OF THE RUSSIAN FEDERATION
Abstract
In the modern world, the media plays a key role in shaping the international image of states. Of particular note is the transformation of the perception of Ukraine in the European media in the context of the Russian-Ukrainian war, which became one of the defining events of modern history. The study analyzed how the image of Ukraine changed before and after the start of Russia's full-scale aggression on February 24, 2022. It emphasized how the heroism of the Ukrainian people, cultural resistance, and effective military defense influenced the change in attitudes towards the country in the international environment.
The purpose of the study is to analyze the features of the formation and assessment of the image of Ukraine in the European media at the beginning of the full-scale aggression of the Russian Federation and to analyze the functioning of the media in the context of information warfare. By the goal set, we have defined the following tasks: 1) to analyze the representation of Ukraine in the information space; 2) to investigate the dynamics of changes in the image of Ukraine in the European media space; 3) to assess the impact of events on the formation of the image of Ukraine in the European media. The study used the historical-descriptive method, structural-functional analysis, analysis and synthesis method, content analysis method, comparative analysis, and discourse analysis.
Along with positive changes, the emphasis is placed on the challenges caused by the influence of Russian propaganda, which is actively trying to discredit Ukraine in the geopolitical information space. The study also reveals the role of Ukrainian diplomacy, cultural diplomacy, and international communication cooperation in forming a positive image of the state. For the effective formation of a positive image of the country, a comprehensive approach is needed, covering the economic, cultural, military, and information spheres.
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References
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