AXIOLOGICAL CULTURE AND VALUE INTELLIGENCE: SIGNIFICANCE AND PERSPECTIVES FOR CRISIS JOURNALISM

Abstract

The problems and challenges faced by Ukrainian journalism in the context of the full-scale Russian-Ukrainian war actualize research attention to the professional readiness of a modern Ukrainian journalist, which includes the formation of axiological culture and developed value intelligence, the subject of the material offered to the reader's attention.

Materials revealing problematic aspects of crisis journalism, particularly of a moral, ethical, and value nature, were used to form the author's position. In turn, the reflections on such phenomena as axiological culture and value intelligence were based on the works of Ukrainian and foreign researchers working in the axiological subject field.

The purpose of the presented work is to conceptualize the phenomena of axiological culture and value intelligence in connection with the particular relevance of the axiological component of the professional readiness of a modern Ukrainian journalist. General theoretical and analytical methods were employed to achieve this goal.

The material processed by the author using these methods allowed for the formulation of original definitions of the concepts of "axiological culture," "axiological culture of a humanistic nature," and "value intelligence." The paper shows that axiological culture testifies to the individual's ability to build their life strategies with an awareness of their value foundation (ideally, based on humanistic, positive values). Developed value intelligence is considered an important prerequisite for resolving life and professional value collisions.

The paper emphasizes that theoretical ideas about axiological culture and value intelligence provide a methodological basis for the practical solution in further research of the issue of forming the axiological component of the professional readiness of a modern Ukrainian journalist.