EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING

Abstract

In the era of new technologies and information globalization, Internet platforms have become not only platforms for exchanging ideas but also express channels for gaining popularity and influence. One such dynamic form is blogging – a phenomenon that permeates the modern media sphere, transforming its usual framework and rewriting the rules of the game. The relevance of the study is due to the fact that in recent years, blogging has become an important component of the media landscape, both in the Internet space and beyond. The purpose of the study is to identify and analyze the functional and stylistic transformations that have occurred in journalism as a result of the development and spread of blogging as a new form of media communication. By the stated purpose of the study, our task is to analyze changes in the style of journalistic materials under the influence of blogger communication. The study used theoretical methods (analysis of scientific literature, system analysis, content analysis) and empirical methods (qualitative analysis of texts and observations).

Blogging, at first glance, may seem like just a personal expression on the Internet, but its importance and influence have become the subject of careful study. Instead of traditional editorial boards and journalistic codes, bloggers have taken on the role of information agents and curators of their interests. This is where the first fundamental difference between blogging and traditional journalism arises - the absence of hierarchy and free access to expressing one’s point of view.

In the context of modern journalism, where the information flow is rapidly developing, bloggers act as an indefinite but influential channel through which events acquire a new dimension. They provide not only their perspective on matters but also become intermediaries between events and viewers, adapting content to the requirements of the consumer and giving it a personal touch.