Manipulation of Information: Theoretical Aspects of Scientific Discourse
Abstract
The article substantiates the main aspects of information manipulation. It identifies which of these are related to mass media and who among Ukrainian and foreign researchers have studied them. The focus is on the fact that manipulation technologies in the media are used to shape public opinion, influence the behavior of average citizens, and control various narratives. Studying media manipulations develops critical thinking skills and increases media literacy among information consumers, allowing them to distinguish between reliable information and manipulative content. This enables them to make informed decisions and reduces the risk of being misled or manipulated by deceptive media tactics. Manipulations in the media pose a significant threat to democratic processes, as fake news and disinformation campaigns undermine public trust, distort and manipulate political narratives. Recognizing manipulations in the media provides citizens with tools to counter these threats. Thus, the democratic principles of transparency, accountability, and informed participation are protected. Manipulations in the media are often associated with unethical practices, including the spreading of disinformation, twisting facts, or using deceptive techniques to create sensations. Studying manipulation in the media allows journalists to become more familiar with such tactics and encourages adherence to ethical standards in journalistic materials. Information consumers who understand what media manipulations are can verify information and not succumb to the influence of deceptive or biased content. The study of media manipulation is critical to developing critical thinking, protecting democratic processes, promoting ethical journalism, understanding human behavior, and strengthening digital citizenship. This enables individual citizens and society in general to navigate the complex media landscape and counteract the negative consequences of manipulative influences.
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