Communication tools of brand development of publishing house «Osnovy»
Abstract
The urgency of the research is determined by the rapid development of publishing activity, which is accompanied by the growth of competition, the emergence of a large range of products, the possibility of a wide choice for the consumer. The publishers need to make every effort to remain recognizable, interesting for their consumer, capable of holding and multiplying the audience. The publishing company brand plays the significant role in this process. The scientific article considers and analyzes the use of communication tools used in building “Osnovy” Publishing Company brand. This is the objective of the study, for which the following tasks are defined: 1) to determine the communication tools for building the brand of publishing company; 2) to analyze the feasibility of using communication tools. During the study, we used the following methods of scientific knowledge: descriptive method, methods of analysis, generalization and forecasting. As a result of research on building “Osnovy” Publishing Company brand, the prospects for its development are determined.
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References
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